Emerging markets can tap the Potential of digital in the food chain

Emerging markets can tap the potential of digital in the food chain through innovations such as precision agriculture, supply-chain efficiencies, and agriculture-focused payment systems.

Precision agriculture is a technology-enabled approach to farming management that observes, measures, and analyzes the needs of individual fields and crops.

Soil sensors and aerial images help farmers manage crop growth centrally, with automated detection systems providing early warnings of deviations from expected growth rates or quality.

Transport times can be cut in half by using smart meters to improve routing.

Coupling transport-management systems with agricultural sensors can allow unified hauling of inbound transportation, generating average savings of 10 to 20 percent.







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 source:http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/how-big-data-will-revolutionize-the-global-food-chainbyClarisse Magnin

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