Against the Odds
In 1986 a football team that lived on a little island in the south of Thailand called “Koh Panyee”. It’s a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn’t let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.
“In their own very humble way, the real life story of these children showed that by thinking differently they were able to create positive change in their life – which made this story ideal for our campaign. It’s truly inspiring to see what they achieved” says Sanpathit Tavijaroen, Creative Director of Arc Worldwide Thailand.
He says: “We wanted to create a story which mirrored the charm of the people and the magic of the landscape. And to create authenticity, we chose to use local kids from the island to star in the film. This added to the challenge of shooting on water, completely in Thai – but we felt the story would be more powerfully told by recreating and witnessing the challenges the original kids faced.”
To that end, the kids helped the production team rebuild the floating soccer field – and their soccer skills are all very much their own.
source:http://adobomagazine.com/story-thailands-koh-panyee-fc-retold-arc-worldwide-and-glue-societyaccessed 05/2/17 - Picture:http://www.designboom.com/design/tmb-history-of-the-panyee-fc/accessed05/02/17